SEO
- Rendered HTML and visible page structure
- Metadata, headings, and on-page search signals
- Issues affecting discoverability and topical clarity
Free website audits
Run a feature-limited SEO or UX audit on one live HTTPS page and get 3 prioritised fixes with clear next steps before moving into deeper audit workflows.
Free audit types
Choose the audit that measures the right things first. SEO checks the search-facing structure of the page, while UX checks how clearly the page supports understanding, navigation, and action.
User Experience (UX)
- Clarity of content and visual hierarchy
- Friction in navigation and page flow
- How well the page supports next steps and conversion
Feature comparison
See what is included in free vs paid audits
| Feature | Free tools | Paid audits |
|---|---|---|
| Audit setup | Submit one webpage page URL | Bulk upload pages using a sitemap |
| Audit types | SEO, User Experience | Conversion Funnel, Multi Funnel, Website Growth |
| Recommendation count | 3 | Choose between 5 and 50 |
| AI model selection | Gemini-2.5-flash | Choose from the latest Gemini models |
| Grounded search | Uses search grounding for increased accuracy | |
| Device specific analysis | Audit desktop and/or mobile devices | |
| HTML scope controls | Choose the HTML you want to analyse to get specific results | |
| Additional audit context | Add more context to fine tune results | |
| Synced data context | GA4, GSC and Lighthouse | |
| Analytics opportunity audits | Have gemini identify optimal audits | |
| Cross-channel audits | Generate cross-channel ideas for Instagram, Facebook, LinkedIn, and newsletters |